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INFORMATION WE COLLECT

We may obtain personal information about you from various sources. We may collect this information when you provide it at our counters or in our stores, on our website, or in connection with our social networking or mobile applications, or at one of our events. Unless otherwise stated, this Privacy Policy does not address any data collection by our retail partners. When you visit this site, our social media/ social networking pages (or their relevant platforms or corresponding mobile applications), or when you use the services or features of one of our mobile applications, we may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs and web beacons.

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INFORMATION YOU PROVIDE

You may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, or when you make a purchase on our site, at our counters or in our stores. The types of personal information you may provide to us, if applicable, include:

• Contact information (such as name, postal address, email address, and mobile or other phone numbers)

• Age and date of birth

• Ethnicity, gender, preferred language

• Username and password

• Payment information (such as your payment card number, expiration date, delivery address, and billing address)

• Purchase history

• Product preferences and communication channel preferences

• Your physical characteristics and skincare concerns and/or skincare regimes, skin type, skin conditions (sensitivities or allergies) and medications for the same that may be deemed sensitive personal information under applicable laws

• Contact information of friends or other people you would like us to contact under their consent

• The content you provide (such as photographs, videos, reviews, articles and comments)

• Information provided to us through social media networks or one of our mobile applications when you visit our social media pages, register for our site or loyalty program using a social media account or use one of our mobile applications (such as your name, profile picture, likes, location, friend list and other information described on the social media network or in application sign-up page, or your geo-location details when using one of our mobile applications)

• Your membership program or loyalty program account identification number.

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It is voluntary for you to provide your personal information to us, but certain services and promotions may not be available to you if you do not provide your personal information.

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HOW WE USE THE INFORMATION

We may use the information you provide to:

• Send you promotional materials or other communications

• Provide requested information and services to you

• Contact you to follow up or confirm your orders, appointments, returns, or refunds and to send you other non-marketing communications related to products and services we provide to you

• Process your payment and/or gift card transactions

• Create and manage your online account, including access to your online and in-store purchase history

• Assist with product selection and replenishment, including through our customer registry

• Administer our membership list and loyalty program list

• Respond to your inquiries

• Tailor ads on our website, social media platforms and elsewhere to your interests and history with us

• Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs (such as loyalty program, if any), surveys and other offers

• Operate and communicate with you about our social networking or mobile applications

• Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analyzing our products; performing market researches, data analytics and customer relations management programs; and performing accounting, auditing and other internal functions)

• Comply with applicable legal requirements, relevant industry standards and our policies

• To avoid duplication and ensure accuracy of your Information, periodically conduct data cleansing, linking or merging of our records, either internally or through our service providers.

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We also may use the information in other ways for which we provide specific notice at the time of collection.

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If you provide us with your personal information, we intend to use it for direct marketing purpose to offer or advertise the availability of our goods and/or services. However, we may not use your personal information for such purpose unless we have received your consent to our intended use.

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HOW WE PROTECT PERSONAL INFORMATION

We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, no security system is perfect, and we cannot promise that information about you will remain secure in all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

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